Programme

Thursday 19th June 2008

09.00 Registration and Coffee
10.00 Welcome Sue Thomas Opening Address David Asch
10.15 Social Networking for Small Businesses - Lessons from Microsoft? Steve Clayton
Microsoft is hardly a small business so what can they offer in terms of advice on how small businesses can use Social Networking? Steve Clayton works for Microsoft International on their Software + Services strategy and is a veritable social network butterfly – dancing between Facebook, Twitter and his blog by the minute. Come along to hear his thoughts on how his experiences can be applied to Small Business.
10.45 Are Online Social Networks the New Cities? Roland Harwood
Cities are the traditional meeting point for financial, social and cultural centres. How are the development of online networks changing the mode and quality of human interactions, and the economic, social and cultural activities of on and off-line communities?
11.15 Refreshments
11.45 The Future of Work: Amplified Individuals, Amplified Organizations Andrea Saveri
New technologies of cooperation are combining to create a generation of amplified individuals - workplace superheroes.  In some cases they will compete with organizational model; in others they will amplify the capabilities of organizations where they already work.  But are you amplified?  How will key trends shaping work amplify your work and your organization? The Institute for the Future, a long-established Silicon Valley thinktank, has identified six major drivers of change.
12.30 Lunch
13.30 Bioteams: what can we learn from nature's social networks? Ken Thompson
Nature’s teams, such as bees, geese, ants and dolphins, are based on a small number of fundamentally different principles than human teams. Interestingly these “bioteams” seem to bear a much closer resemblance to today’s virtual/ mobile social networks than the traditional organisation teams we all know and love. Ken will explore whether an awareness of these principles can help us get much more value out of both social software and social networks.
14.00 Social Networking Beyond The Dogma: Let's Make Some Money Jim Benson
The application of social networking and social media technologies ultimately should help your business work better.  How do you set goals, create campaigns, and execute cost effectively?
14.30 Workshops by Jim Benson, Sean Clark, Josie Fraser, David James Ross,  Stephen Peak, Angie Stokes, David Terrar & Helen Whitehead
15.30 Refreshments
16.00 Panel Discussion Rounding up the issues of the day with Steve Clayton, Roland Harwood, Chris Meade, Vijay Riyait, Andrea Saveri.
17.00 Close
19.30 Conference Networking Dinner
After-dinner speech by Toby Moores, CEO, Sleepydog.

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