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Please note that the "Integrating Social Networking with Your Website" workshop can take a maximum of eight participants only.
We will discuss some examples of ways social media brings out the dark side of human nature. Scathing reviews, snap judgements, misinterpretations. How can you, as a small business, protect yourself from damaging content? This workshop will examine ways to guide the conversation, to learn from poorly delivered messages and mitigate damages.
Fed up with uploading the same content to multiple social network
sites? Want people to visit your main Web site as well as find you on
Facebook and YouTube? Through the use of widgets, RSS feeds, HTML code
with your main Web site site, both reducing the time it takes to update
your Web site and increasing your chances of being found on the
This workshop will look at the strengths and limitations of using weblogs and social networking services, and the advantages of and differences between the two. The workshop is a hands on tour, giving delegates a taste of the opportunities web-based services offer individuals and organisations for profile raising, reputation management, networking, and connecting with customers.
This workshop will engage participants by using cognitive mapping to address the question “How can business benefit be derived from social networking?” Working together participants will generate ideas, options and scenarios for the use of social networking in business. This will be a lively interactive session designed to give tangible benefit to all involved.
Some businesses have clients and others have customers - do you know the difference, beyond that clients seem to have more money? Bands call their customers fans, and football clubs call their customers supporters. In online social networks our potential customers - or our leads, prospects, browsers - can become friends with us, but are they really friends, or are they 'familiar strangers'? In this interactive workshop, you'll explore different kinds of business relationships in social networks.
Search Engine Optimisation and Social Networking
Search engine optimisation is a must in today’s competitive Internet environment. Small businesses who don’t have the online marketing budget are finding that it is vital to optimise their websites in order to be found in the organic searches. Search Engine Optimisation helps you to achieve this. There are lots of ways in which you can improve your SEO for your business website. Join Angie Stokes, an IT consultant and Business Link adviser specialising in web development and search engine optimisation, and explore the steps you can take when you build your site and look at the possibilities open to you through social networking. It will delve into social networks such as Facebook and MySpace and investigate some of the less known networks.
Building Better Web Communities
Can organizations build web communities with predictable success? This workshop calls on our experiences of building ion (the institute online network) - a collection of web based communities for members of the Institute of Chartered Accountants in England and Wales. We use this case study, combined with direct experiences and research, to provide a set of guidelines to help you start and manage a successful and sustainable web community.
The first social network I created – 10 years ago now – was for a
classroom of 8-year-olds. Based on years of experience with communities
and networks from children to artists to academics to entrepreneurs, I
and my colleague from Reach Further have developed a model for
developing self-financing and wealth-generating networks. This
recognises that facilitation of community-based activity is key, over
and above the one-to-one interactions afforded by social network
systems. Workshop participants will devise real-world scenarios to
exploit and test the model.